Auteur Theory

Johan Renck


Born 5 december 1966 in Uppsala, he has directed music videos for Madonna, Kylie Minogue, Beyonce Knowles as well as All Saints.
Johan Renck made a number of "landmark" music videos and worked with major artists which are listed above.
In 2006, Johan Renck had several MVPA nominations,for his videos for Madonna´s “Hung Up” and for Robbie Williams “Trippin”.
In The Gunn Report Johan Renck was listed as the 25th most rewarded director of commercials
Johan Renck is quite a universal director as he has very different visions for each artist such as Kylie Minogue. With ' Love at first sight' Johan Renck went for a very modern style at the time it was shot, as it had a very animated background rather than having an actual narrative to the song.
Beyonce " Me Myself and I " had a narrative to the music video compared to Kylie Minogue's " Love at first sight". With the video it portrayed Beyonce as independent as well as getting revenge and catching out her partner that cheated on her.
Me Myself and I is a really good music video by the way he portrayed Beyonce as being the strong and independent women rather than a lonely unhappy women. This shows that no matter the situation but how you narrate the story and even by the camera angles you can show who has the power.


The Streets "Dry Your Eye's Mate" is actually the song we have chosen so it was quite useful to see other music videos the director has produced, it's surprising to see how versatile Johan Renck is.